Episode 6 How To Best Market Your Property As NYC Gets Back To Work
Tune in for the first edition of marketSHARE New York, hosted by our PR partner Marino. NYC has demonstrated incredible resilience and innovation throughout the pandemic, and our guests will share lessons learned and discuss the road to success in all markets.
With cities coming to a standstill over recent months, our panelists—like other real estate pros—are trying to assess what the real estate market, the economy and the city itself will look like months, and even years, from now. As companies welcome their employees back to the office, how has real estate—and in turn its marketing—paved the way for re-entry?
July 15, 12:30 pm EDT / 10:30 am MDT / 9:30 am PDT
Meet the Guests
Director of Marketing, The Moinian Group
Head of marketing for The Moinian Group, a New York based national real estate developer, landlord, lender, and venture capitalist. He is an experienced marketing professional with diverse history in real estate through past experiences spanning across development, brokerage, and brand agencies.
He is skilled in brand strategy, marketing, advertising, public relations, social media, architecture and design.
Marketing Manager, Stellar Management
Amanda Gluck is the Director of Marketing & Public Relations for Stellar Management, one of New York City’s premier owners and operators of residential and commercial real estate. Amanda has a breadth of experience in marketing and public relations, most recently holding roles at Alison Brod Marketing and Communications. A graduate of Syracuse University with a bachelor of arts in Marketing Management and Public Relations, Amanda is skilled in social media, public relations, marketing and event planning.
Chief Marketing Officer, Industry City
Lauren Danziger is the Chief Marketing Officer of Industry City, a 6 million square foot industrial redevelopment located on the Brooklyn waterfront. At Industry City she is responsible for the overall marketing and brand strategy, driving foot traffic and brand awareness. Ms. Danziger was previously the founding Executive Director (ED) of both the Meatpacking District Improvement Association (MPIA) and the Meatpacking Business Improvement District (BID) and the President of Chelsea Improvement Company (CIC).
As the Executive Director of the MPIA, she grew the organization from a start-up to a thriving and impactful multi-million dollar not-for-profit, the work of which supporting the retail and business communities of the area, continues today. Lauren projected managed the creation of the BID including writing the legislation that would incorporate the BID into law. While with Meatpacking, she was responsible for spearheading the organizations' overall strategy, fundraising, marketing and member initiatives, as well as overseeing the operations of the public realm.
Prior to her work in community building and economic development place making, Lauren produced events all over the world for many different institutions. Lauren is a lululemon ambassador and a Coro New York Neighborhood Leadership alumna. A graduate of Cornell University with a degree in public policy, and a culinary degree from the Institute of Culinary Education, Lauren has over 17 years of marketing and events experience.
Moderator: Lauren Elkies Schram
Senior Director, Marıno
Lauren is a senior director in the real estate unit at Marino. A veteran real estate journalist with more than 20 years’ experience in the industry, Lauren is focused on business and reporter relationship development while providing senior level counsel to Marino clients including Douglaston Development, McSam Hotel Group, Lee & Associates NYC and LCOR’s Broad Exchange Building. Lauren served as deputy editor of Commercial Observer from 2014 to 2019. She has also covered crime, politics and general news as a reporter and editor at outlets including Crain’s New York Business, The Real Deal and the New York Sun.